The Almond flower, which typically blooms between February and March, is one of the earliest of the year. Fields are covered with pink and white blossoms, creating a beautiful sight.
In Provence, the almond tree was considered to be a strong, noble and majestic tree. From the 1930's onwards, the cultivation of almond trees was abandoned, threatened by the mechanization of agriculture and the introduction of new and more profitable crops. The almond tree became scarce in the region. L’OCCITANE wants to put this emblematic tree back where it deserves to be on the Provençal landscape, and thus purchases its almonds from producers in Provence.
By using almonds grown in the south of France, L'OCCITANE supports the almond-growing business and the families it employs, as the family farm of Monsieur Jaubert, an almond grower on the Valensole plateau, in the Alps of Haute-Provence.
Monsieur Jaubert: "To this day, I have planted 10,000 almond trees – my contribution to helping the planet. The trees teach us wisdom and respect. If you look after them well, they will thank you and give good yields."
Did you know ?
Thanks to its deep roots and its leaves, from which very little moisture evaporates, the almond tree is highly resistant to drought. It is adapted to our region and gives excellent yields.