In the heart of Brazil, in the Cerrado region, the word "Buri-ti", in the language of the natives, means "tree of life" - a name chosen because each part of the tree is useful to man. The trunk is used as a building material, the palms are used for crafts, and the fruits are eaten. For the Indians of this region, buriti was seen as having an almost sacred character because of its many properties, and particularly for its red oil, used to treat burns and to help the skin heal.
From the fruit of the Buriti palm, an organic oil, which has the color of the sun, is extracted. This oil contains a very high concentration of antioxidant beta-carotenes. Not only does it give a healthy glow, it also protects the skin against photo-aging and dehydration in the sun.