Abandoned since the last century, the Provence almond is now back on center stage. On the Valensole Plateau in the Alpes-de-Haute-Provence its cultivation has resumed thanks to a project initiated in 2002 by the Jaubert brothers. In order to reintroduce this tree with its white blossoms, once considered a symbol of Provence, they did not flinch at taking drastic steps.
Located at over 700 meters of altitude, the farm developed by the Jaubert brothers over the last ten years now has no fewer than 15,000 trees planted over 75 hectares. Here everything necessary for the cultivation to be productive - from the harvest, to the crushing and sorting of fresh almonds - is performed with precision and accuracy.
To create the Almond product range, L’Occitane has remained true to its values, committed to sourcing primarily from almond producers in the South of France. Taking a sustainable development approach, the brand also tries to use the entire fruit, from the bud to the hull and hopes to contribute actively to the importance of the almond tree on the regional landscape.