Almond Trees Return to Provence

Although almond trees have always grown in Provence, since the 1930s their cultivation has been decreasing, to the point of disappearing, in favor of wheat and lavender. But since 2002, thanks to a project led by the Jaubert brothers on the Valensole Plateau and with support from L'Occitane, the fruit tree can begin to hope for a brighter future.
By Justine Fiordelli

Abandoned since the last century, the Provence almond is now back on center stage. On the Valensole Plateau in the Alpes-de-Haute-Provence its cultivation has resumed thanks to a project initiated in 2002 by the Jaubert brothers. In order to reintroduce this tree with its white blossoms, once considered a symbol of Provence, they did not flinch at taking drastic steps.

Located at over 700 meters of altitude, the farm developed by the Jaubert brothers over the last ten years now has no fewer than 15,000 trees planted over 75 hectares. Here everything necessary for the cultivation to be productive - from the harvest, to the crushing and sorting of fresh almonds - is performed with precision and accuracy.

To create the Almond product range, L’Occitane has remained true to its values, committed to sourcing primarily from almond producers in the South of France. Taking a sustainable development approach, the brand also tries to use the entire fruit, from the bud to the hull and hopes to contribute actively to the importance of the almond tree on the regional landscape.

Almond Trees Return to Provence
Almond Trees Return to Provence
On the Valensole Plateau in the Alpes-de-Haute-Provence cultivation of almond trees has resumed thanks to a project initiated in 2002 by the Jaubert brothers.
Photography José Nicolas
Almond Trees Return to Provence
Almond Trees Return to Provence
Almond trees on the Valensole Plateau in the Alpes-de-Haute-Provence.
Photography José Nicolas

Latest articles

Julie Massé, L'Occitane perfumer

Julie Massé, L'Occitane perfumer

From her first steps in the garden of the family home in Grasse, Julie has loved beautiful fragrances, particularly those of the Mediterranean. This love has led her to blend intoxicating and precious essences for some of the best-known companies, including L'Occitane en Provence. Meeting.
5 good reasons to get up earlier in the morning

5 good reasons to get up earlier in the morning

A positive state of mind, increased productivity, personal growth... Getting up with the sun is the true secret to happiness. L'Occitane shares the many benefits of waking up earlier to start the day off right.