Gold for the Immortelle

Last May 22, the L’Occitane Immortelle garden presented at the Royal Horticultural Society Chelsea Flower Show, a distinguished event in the UK, won the highly sought-after gold medal.
By Caroline Taret

Only the British could come up with an event as chic as the RHS Chelsea Flower Show. Each year, this not-to-be-missed event for talented green thumbs is your chance to discover the very best in horticulture and gardening. The aim is to promote innovations in the field, and to spotlight excellence in gardening. A source of inspiration as much as a research laboratory, the RHS Chelsea Flower Show, which will celebrate its centenary in 2013, each year presents artist gardens but also new varieties of plants and flowers.

The event can welcome over its 5 days more than 150,000 visitors, and continues to be one of the spots where trends are born. This year, the pop-up garden created by L'Occitane en Provence with the designer Peter Dowle was rewarded with a gold medal. It’s quite an event for L’Occitane as this award emphasizes the anti-aging properties of that which we call “the beauty of the maquis”.

This tremendous adventure has made it possible to develop local farming with care and respect and offer a true innovation in cosmetics. With this garden, Olivier Baussan and Peter Doyle literally teleport the Corsican scrubland, the maquis – made up of emblematic Corsican plants such us laurel bay, lavender or lemon verbena – to the heart of London. This reconstitution allows visitors to the RHS Chelsea Show to be transported to a typical Corsican setting. A bubble of maquis that evokes the perfumed walks organized by Stéphane Rogliano in the hills of Porto-Vecchio, which are marked by these unique scents, and an opportunity to lose oneself in the mountains of Corsica.

Discover
Royal Horticultural Society
www.rhs.org.uk
LOccitane immortelle garden
LOccitane immortelle garden
Chelsea
Photography L'Occitane
L'Occitane immortelle garden
L'Occitane immortelle garden
Chelsea
Photography L'Occitane

Latest articles

We talk to Soledad Bravi, L’Occitane's illustrator

We talk to Soledad Bravi, L’Occitane's illustrator

Her bold style combined with her incisive, yet always generous touch has adorned a number of L'Occitane products this winter… Soledad Bravi, the iconic illustrator for Elle France, tells us about her artistic inspiration and gives us some beauty tips over a coffee. "Thanks to art, I can express myself and tell my story. For me, it's a real language". Meeting.
Three faces that personify Provence

Three faces that personify Provence

The extraordinary region of Provence has been marked by the artists which it inspired. L'Occitane presents three great figures who symbolise the region.
Why it's great to be 40

Why it's great to be 40

Are you 40? Congratulations! Self-assured, radiant and loved, the coming decade is set to be sensational. Discover all the reasons to rejoice at this golden age.