Jean-Marie Massaud is one of the most renowned French designers: more discreet than a Philippe Starck, he’s not any less talented. Between product design, furniture and architecture, this rugby fan treats objects with a finesse that combines a sense of lightness, precision of form and environmental consciousness. For Massaud, man, and the nature that surrounds him, are at the center of each project, like the incredible stadium designed for Guadalajara in Mexico, whose shape as well as its low impact on the environment resume the designer’s vision. His furniture designs with their graphic and precise lines and created for the biggest companies on the planet, like Cassina, Poltrona Frau, EMU, Cappellini, Dedon or B&B Italia, make of him a major player on the French design scene.
His meeting with the Ravel sisters, the inspired fifth generation of the Ravel family, took place around one of the most dynamic men in the furniture sector in the south of France, Franck Argentin. He understands the potential of an encounter between different talents: the vision of a designer and the excellence of an expert pottery factory. Since 1837, the Ravel family has been producing pottery in Provence and perfectly masters a complete process that goes from the extraction of the clay to the firing of vases, pots, amphorae, etc. With Massaud, who had never worked with clay before, a minimal collection was born, in an ongoing and positive collaboration between the designer and the pottery’s craftspeople. The result: ULURU was born from the desire to create “objects destined for life outdoors and for happy moments shared in the shade of the pine or olive trees … with a center of gravity perfectly suited to the Mistral.” A design intimately tied to Provence, even if it bears the name of a sacred red Australian mountain, a place of wellbeing appreciated by the designer. A word that perfectly describes Provence also.
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