L’OCCITANE Gets Behind Visual Impairment

World Braille Day takes place on January 4. An important moment for L’OCCITANE who, for the last 16 years, has used this tactile alphabet on its packaging and is committed to people with sight problems.
By Angélique Jurquet

January 4 is World Braille Day, marking the anniversary of the birth of the father of this tactile alphabet, Louis Braille. A day that aims to raise public awareness of visual impairment and the daily difficulties that can arise from total or partial loss of a sense.

Since 1997, L'OCCITANE, the ultimate sensual brand, includes on the labels of all its products explanations in Braille to make its cosmetics accessible to all. It is also one of the first brands to have implemented these particular labels.

Support for the visually impaired that continues today with the L’OCCITANE Foundation. It strives for the professional integration of visually impaired people in particular, assistance which has already benefited 120 people in France. The L'OCCITANE Foundation also fights against avoidable blindness in developing countries such as Burkina Faso, where 500,000 people have benefited from eye examinations.

Discover the work of the L’OCCITANE Foundation for visually impaired people on its website :  http://foundation.loccitane.com

L’OCCITANE Gets Behind Visual Impairment
L’OCCITANE Gets Behind Visual Impairment
500,000 people have benefited from eye examinations all around the world thanks to L'OCCITANE.
Photography : DR L'Occitane

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