Today, L'OCCITANE works hand in hand with more than 15,000 women producing shea butter in Burkina Faso. A co-development approach, strengthened in 2006 with the creation of the eponymous foundation, which aims to promote women's empowerment through business development in the country.
To achieve this, L'OCCITANE has committed to creating a fair trade sector, ensuring added value locally by returning profits to local populations. The secret? Buying shea butter, the "women's gold" of Burkina Faso, at more than three times the local market rate. In 2014, nearly 700 tons of fair trade shea butter were ordered.
This initiative has been established in line with the Foundation’s actions since its inception. Through literacy programs, microcredit and training, more than 10,000 women have already benefited from aid. Chronicled in the exhibition "Women for Burkina," this support will be reinforced with profits from the sale of a solidarity product on International Women's Day, March 8.
«Women for Burkina»Musée de L’OccitaneZI Saint Maurice04100 Manosque