Lavender, a Natural Heritage to Protect

Provence cannot be dissociated from lavender, which dresses with its blue-violet tones the hills and mountains of the region. It’s a precious natural, cultural and economic gem that could well disappear. Here’s why.
By Caroline Taret

Via this film, we have attempted to understand the threat that hangs over the lavender of Provence. By going to meet the actors of this industry who are getting involved in this important combat, Stéphane Morard in the town Lagarde d'Apt explains the state of lavender in Provence to us and his will to pursue, whatever the cost, farming of the “blue-gold” on his mountain. Thanks to the five-year contract that he has just signed with L'Occitane, his crops are saved. This action is crucial to the Provençale brand, which has developed thanks to the precious ingredients that are cultivated in Provence. Its founder Olivier Baussan is president of the endowment fund put in place by industry actors to finance research on the problems; research now led by the French fragrant plants research organization the CRIEPPAM in Volx in Haute Provence. Its director Eric Chaisse explains how a leafhopper, by feeding itself, introduces phytoplasma in to the lavender branches. He evokes with us solutions that have already been explored and shares ongoing research. Important encounters that highlight the problem as much as the devotees who keep on fighting.

Support the lavender endowment fund
www.sauvegarde-lavandes-provence.org 

Latest articles

Get Ready for Summer with our 3 Beauty Essentials

Get Ready for Summer with our 3 Beauty Essentials

The return of spring heralds a change in your beauty routine. Between essential rituals and practical advice, L'Occitane give you some tips to adopt immediately if you want to make the transition smoothly, and approach the summer in style!
Provence. The Best Recipes – Salade Niçoise

Provence. The Best Recipes – Salade Niçoise

Neither lettuce nor rice nor beans nor potatoes belong in an authentic Salade Niçoise. The only variation tolerated is to replace on special occasions the anchovy by tuna in oil, or even grilled tuna. But never combine tuna and anchovies!
The Maison Jalon: A Subtle Union of Designer & Retro Style

The Maison Jalon: A Subtle Union of Designer & Retro Style

Revealing its rugged silhouette in sunny Provence, the Maison Jalon is the latest project from Laetitia and Dimitri. A duo in work and in life, they cultivate a taste for detail and sense of hospitality in a beautiful contemporary setting.