Lavender, a Natural Heritage to Protect

Provence cannot be dissociated from lavender, which dresses with its blue-violet tones the hills and mountains of the region. It’s a precious natural, cultural and economic gem that could well disappear. Here’s why.
By Caroline Taret

Via this film, we have attempted to understand the threat that hangs over the lavender of Provence. By going to meet the actors of this industry who are getting involved in this important combat, Stéphane Morard in the town Lagarde d'Apt explains the state of lavender in Provence to us and his will to pursue, whatever the cost, farming of the “blue-gold” on his mountain. Thanks to the five-year contract that he has just signed with L'Occitane, his crops are saved. This action is crucial to the Provençale brand, which has developed thanks to the precious ingredients that are cultivated in Provence. Its founder Olivier Baussan is president of the endowment fund put in place by industry actors to finance research on the problems; research now led by the French fragrant plants research organization the CRIEPPAM in Volx in Haute Provence. Its director Eric Chaisse explains how a leafhopper, by feeding itself, introduces phytoplasma in to the lavender branches. He evokes with us solutions that have already been explored and shares ongoing research. Important encounters that highlight the problem as much as the devotees who keep on fighting.

Support the lavender endowment fund
www.sauvegarde-lavandes-provence.org 

Latest articles

Lucien Clergue, the Founder of the Rencontres d'Arles Festival Has Died

Lucien Clergue, the Founder of the Rencontres d'Arles Festival Has Died

Sad news. The photographer Lucien Clergue passed away on Saturday, November 15 at the age of 80. Let’s look back on the career of this legendary artist, who made such a mark on the world of photography.
Provencal Iced Nougat Recipe by Armand Arnal

Provencal Iced Nougat Recipe by Armand Arnal

The chef of the La Chassagnette restaurant in Arles revisits for L’Occitane the Thirteen Desserts of Provence with an original iced nougat recipe accompanied by a brioche bun, and served with seasonal fruit. A recipe to test for the holiday season!
Christmas Wish List 2014: Gift Ideas from L'OCCITANE

Christmas Wish List 2014: Gift Ideas from L'OCCITANE

With Christmas fast approaching, the countdown has begun! Hand cream, body scrub, a scented candle, boots, a cocktail dress, and a bow tie for the gentlemen... L'OCCITANE presents its gift ideas for a winning Christmas. Now it’s just up to you to choose!