The Korean Artist Mr. Oh Celebrates the Immortelle Flower for L’Occitance

Following their collaboration on lavender, L'OCCITANE and the Korean artist Mr. Oh have joined forces to celebrate another emblematic flower of the Mediterranean, the Immortelle. A combination of video and photo, from past and present; the result is just as surprising…
By Angélique Jurquet

It’s this brilliant artist’s specialty: artworks that combine fragments of still images (photographs) and moving images (film). Yong-Seok Oh, whose video projections are exhibited in museums around the world, is particularly fond of nature as a theme. It’s for this reason that L'OCCITANE, the pioneering Provençale company regarding plant-based cosmetics, invited him to immortalize lavender through his art.

The result was so surprising that a second collaboration between Mr. Oh and L'OCCITANE was not long in coming. This time, these creations celebrate another wonder of the Mediterranean, the Immortelle, this golden flower with the particularity of never fading, even once picked. Thus two videos were created by the Asian artist, who took an interest in the harvesting of this plant in Corsica.

In one of them, we discover in the foreground a vast field of Immortelle in full sunlight, while in the background a man toils at the harvest. Then, over the course of the film, the sound of the wind, of the crickets and the birds is disturbed by the arrival of a tractor in the upper left frame. A vision as poetic as the passing of time.

Yongseok OH
Yongseok OH
The Korean artist in Provence
Photographie José Nicolas

Latest articles

The Provence Touch: Tiles Make a Comeback

The Provence Touch: Tiles Make a Comeback

Rustic and cheerful, handmade cement tiles are back on trend and are perfect for brightening up our homes. Here are some suggestions for how to incorporate tiles into your interior design, inspired by the French region of Provence with its bucolic Mediterranean charm.
A romantic trip to Aix-en-Provence

A romantic trip to Aix-en-Provence

Fancy a romantic get-away for Valentine's Day? A city renowned for its art and culture, Aix-en-Provence could well be the perfect destination for a unique break with your partner. With pretty little streets, bustling restaurants and cosy hotels, it has all the ingredients you need for a wonderful weekend away.
We talk to Soledad Bravi, L’Occitane's illustrator

We talk to Soledad Bravi, L’Occitane's illustrator

Her bold style combined with her incisive, yet always generous touch has adorned a number of L'Occitane products this winter… Soledad Bravi, the iconic illustrator for Elle France, tells us about her artistic inspiration and gives us some beauty tips over a coffee. "Thanks to art, I can express myself and tell my story. For me, it's a real language". Meeting.