Why Grasse is the World Capital of Perfume

The town of Grasse, in the Cannes hinterland, is famous throughout the world for its perfume. Jasmine, roses, mimosa are just as many marvelous ingredients at the heart of the French perfume tradition. The International Perfume Museum in Grasse preserves this heritage via a collection as moving as it is surprising. Let’s visit!
By Caroline Taret
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To visit the International Perfume Museum in Grasse is to immerse yourself in the world of perfume creation. From receptacles to containers to bottles to talismans, we traverse the history of a fragrance via objects from antiquity through to today. Then comes the fabrication, distillation, and the men and the women who developed this unique and innovative art which are presented in the exhibition rooms via beautifully displayed collector’s pieces and archival images. A plant and flower garden also encourages the discovery of the raw materials, that still dot today, for certain amongst them like jasmine or the precious centifolia rose, the outskirts of the town of Grasse. The collection is accessible to all, even small children who will understand through educational stages the power of smell. A heritage dear to the hearts of the people of Provence, but also of France, who are considered the specialists of fragrance creation.

To visit in the region


The city dear to Picasso, Cocteau and Christian Dior remains a picturesque and elegant place to visit on the French Riviera.


The essential city on the French Riviera, Cannes sparkles the whole year through due to events such as the Cannes Film Festival.


An important city steeped in history, Antibes is overflowing with cultural addresses, notably the Picasso Museum.


World famous for its expertise in glasswork, it is home to the Fernand Léger museum.

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