Why Grasse is the World Capital of Perfume

The town of Grasse, in the Cannes hinterland, is famous throughout the world for its perfume. Jasmine, roses, mimosa are just as many marvelous ingredients at the heart of the French perfume tradition. The International Perfume Museum in Grasse preserves this heritage via a collection as moving as it is surprising. Let’s visit!
By Caroline Taret

To visit the International Perfume Museum in Grasse is to immerse yourself in the world of perfume creation. From receptacles to containers to bottles to talismans, we traverse the history of a fragrance via objects from antiquity through to today. Then comes the fabrication, distillation, and the men and the women who developed this unique and innovative art which are presented in the exhibition rooms via beautifully displayed collector’s pieces and archival images. A plant and flower garden also encourages the discovery of the raw materials, that still dot today, for certain amongst them like jasmine or the precious centifolia rose, the outskirts of the town of Grasse. The collection is accessible to all, even small children who will understand through educational stages the power of smell. A heritage dear to the hearts of the people of Provence, but also of France, who are considered the specialists of fragrance creation.

To visit in the region

Mougins

The city dear to Picasso, Cocteau and Christian Dior remains a picturesque and elegant place to visit on the French Riviera.

Cannes

The essential city on the French Riviera, Cannes sparkles the whole year through due to events such as the Cannes Film Festival.

Antibes

An important city steeped in history, Antibes is overflowing with cultural addresses, notably the Picasso Museum.

Biot

World famous for its expertise in glasswork, it is home to the Fernand Léger museum.

Latest articles

The Rencontres d'Arles gets a Revamp for its 46th Edition

The Rencontres d'Arles gets a Revamp for its 46th Edition

Dedicated to innovation, the Rencontres d'Arles festival prepares, for this 46th edition, to pay tribute to one of its founding fathers Lucien Clergue, through the prism of a completely redesigned festival, and with The l’Occitane Foundation as patron.
Soledad Tari, Winemaker at Domaine de la Bégude

Soledad Tari, Winemaker at Domaine de la Bégude

Enamored with their property, Soledad and her husband Guillaume have been developing a boutique vineyard there for nearly 20 years. Their unwavering commitment is transcribed in wines with feminine notes, in the image of this passionate winemaker.
Charlotte Gastaut: Inside the Imagination of an Illustrator from Provence

Charlotte Gastaut: Inside the Imagination of an Illustrator from Provence

Originating from Marseille, the illustrator Charlotte Gastaut lent her talent to the decoration of L'Occitane’s Cherry Blossom collection. Between Provencal influence and Japanese inspiration, she invites us in to her dream world.