For its new 2010 men's range, L'OCCITANE has drawn upon a completely new source of inspiration: an extraordinary valley, with a rare and protected, rich natural environment that is home to over 2,200 plant species. Its name: the VERDON valley. A spectacular sight in Haute-Provence, the Verdon river has carved out an exceptional natural environment, offering a unique setting for outdoor activities.
Sea-buckthorn, genepi, mint and spring water are brought together in ultra-fresh formulas for men, to capture the invigorating sensations of outdoor water sports!
" It was important for me to respect the plant's purity and authenticity so I chose organic growing! "
-- Eric François, genepi grower in Vars, in the Hautes-Alpes
The three organic ingredients of the range come from Haute-Provence:
- Peppermint, comes from the Forcalquier region
- Sea-buckthorn is harvested in the Drac Valley by Mr & Mrs Reynier, who have been sea-buckthorn growers for 30 years
- Genepi is cultivated by Eric François passionate for plants, settled in Vars at an altitude of 2000 meters
Did you know ?
The new Verdon range was created in accordance with L'OCCITANE's CSR (Corporate Social Responsibility) policy.
- Both the plastic and glass bottles are made from 100% recycled bottles (and there are no boxes)
- They are filled with screw-on caps and pumps, which can be removed from the bottles before recycling
- The labels are made from the same material as the bottles (PET), so as not to hinder the recycling process
L'OCCITANE has developed a patented complex of active ingredients that work together in synergy. Organic ingredients from Haute-Provence provide the perfect response to the specific needs of men's skin.
- Thirst-quenching: sea-buckthorn water leaves skin feeling incredibly comfortable
- Energizing: sea-buckthorn oil gives the skin an invigorating boost and a healthy glow
- Protective: genepi extract strengthens the skin's resistance to harsh environmental conditions, to protect its youth
- Purifying: peppermint essential oil, combined with zinc, leaves skin matte and perfectly clear